Blog | Billie Jo Williams

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

3 Smart home features to upgrade your home life

Smart home appliances and technology are improving and expanding constantly. Everything from energy-efficient thermostats to video doorbell security systems have become mainstays in many modern homes. However, along with some more practical functions, there are also plenty of smart technologies you can use to increase your comfort and enjoyment at home. ...

How To Find A Place To Search For A California Home

When you’re ready to buy a home here in California, you probably need to hone in on the location as the first part of your search. You’ll need to look at many different factors like: Cost How far away from work you want to be The school system How big of a home you ...

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...